Leveling the Playing Field: How Generative AI is Revolutionizing SMEs and MMEs in India

As small and medium-sized enterprises (SMEs) and mid-market enterprises (MMEs) become pivotal to economic growth, industry leaders like SAP report that a substantial portion of their business revenue-up to 80 percent-comes from this sector, highlighting the growing importance and potential of these businesses in the global market. In light of this, concerted efforts from industry associations like NASSCOM are crucial in equipping these enterprises with advanced technologies such as generative AI, ensuring they remain competitive and innovative in a rapidly evolving digital landscape.

- Minu Sirsalewala

In an exclusive interview with Srikanth Srinivasan, Vice President & Head – Membership & Outreach at NASSCOM, we explore how generative AI is reshaping the operations of SMEs in India, democratizing access to technologies that were once the preserve of larger corporations. This conversation delves into the initiatives aimed at enhancing the adoption of AI technologies, addressing ethical concerns, and ensuring a skilled workforce to harness these advanced tools effectively.

How is generative ai influencing sme operations in india, especially in terms of automation, cost, and access to advanced analytics?

Today, generative AI and AI technologies are no longer exclusive to just a handful of large companies. The landscape has evolved into a more democratic setup, making these technologies widely accessible in an open-source environment. This shift has particularly benefited SMEs by making advanced tools readily available to them. SMEs are leveraging these technologies primarily to boost productivity, improve customer experiences, and accelerate their time to market. These advantages are helping them utilize AI effectively across various aspects of their operations.

Are smes seeing significant impacts from implementing generative AI?