BEYOND THE GLOBAL DELIVERY MODEL

Leveraging the Global Delivery Model to scale up the revenue and profitability of the Indian software services industry

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Has India leveraged GDM adequately? Have we made it a normative platform for our software services industry? Narayana Murthy, founder – Infosys, digs deep into these questions.

Over the last 35 years, the Global Delivery Model or GDM has become the de facto platform for remote software development and maintenance for software services companies in India. GDM is an offshoot of globalization. I define globalization as the paradigm which helps us to source capital from where it is cheapest; source talent from where it is best available; produce where it is most cost-efficient; and sell where the markets are, without being constrained by national boundaries. GDM has provided value for money to clients in the developed world and created millions of jobs in India. This is clearly a win-win proposition both for our western clients and the Indian software companies. GDM has positioned India as the software factory of the world and has brought an export revenue of around uS$200 billion in 2023 including the Business Process Management (BPM) opportunity. GDM uses two principles – distributed collaborative software development and 24hour workday.