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Innovation in technology is key

Business Traveler US

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March 2025

Marco Pera, Chief Technology and Data Officer of Priority Pass, discusses some of the key tech trends improving the travel experience

Innovation in technology is key

HOW CAN TECHNOLOGY IMPROVE TRAVEL? Travel is inherently a physical experience—but technology can enhance it by seamlessly connecting services, creating multiple touchpoints and eliminating common inconveniences. Each traveler has unique preferences, making personalization key. A well-designed tech ecosystem should adapt to individual needs and optimize the journey.

WHAT ARE THE TECH INNOVATIONS PRIORITY PASS IS FOCUSING ON AND WHY? Our proprietary Lounge Management System (LMS) enhances the guest experience while streamlining capacity management. It includes prebook capabilities, a digital waitlist and real-time flight tracking, giving travelers extra peace of mind.

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