कोशिश गोल्ड - मुक्त
The Essence of Opulence
Business Today India
|November 10, 2024
What is luxury? Three of India’s prominent luxury connoisseurs decode what makes the cut and what doesn’t
THE OXFORD DICTIONARY
defines luxury as “a thing that is expensive and pleasant but not essential”. But what does it mean to those who have been living in the lap of luxury? From entrepreneurs to heads of multi-million dollar businesses to erstwhile royalty, luxury means different things to different people.
“Luxury to me is all about defining myself. Even before you speak, the first impression is made depending upon how you carry yourself, and that is very important to me. Yes, it should be comfortable, but to be honest, sometimes I can give up on the comfort if it is fashionable,” laughs philanthropist Sudha Reddy, wife of Hyderabad-based billionaire P.V. Krishna Reddy, Managing Director of the privately held Megha Engineering and Infrastructures Ltd. “Of course, the ultimate luxury is the happiness inside you; only then will the external things beautify,” she adds.
In the first week of May, as Reddy walked the red carpet at the Met Gala, fashion’s biggest event, in New York, global media took notice. Dressed in a white gown designed by Indian couturier Tarun Tahiliani, Reddy was wearing a 180-carat diamond necklace. At an event where most of the jewellery being worn by celebrities is sponsored, Reddy’s necklace, rumoured to be worth $10 million, was from her personal collection.
“It has four big heart-shaped diamonds, and it took me five-six years to collect them. They reflect my husband, my two sons, and myself,” says the 45-year-old, who has an exceptional collection of jewellery, including an anklet by US-based luxury jewellery brand Harry Winston, a 20-carat heart-shaped diamond ring, and a cluster of Colombian emeralds that she has been collecting over the past few years.

यह कहानी Business Today India के November 10, 2024 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
Business Today India से और कहानियाँ
Business Today India
PROFIT IS POWER
THE BUSINESS TODAY MOST POWERFUL WOMEN IN BUSINESS AWARDS FELICITATED THOSE WHO TRULY STAND OUT FOR THEIR PERFORMANCE
3 mins
January 04, 2026
Business Today India
Best Management Advice
The idea of stable jobs leading to stable careers is obsolete. Most of us will have to learn to be selfemployed, a gig worker or an entrepreneur
2 mins
January 04, 2026
Business Today India
BIG WINS AT BOULDER HILLS
A NEW SEASON OF BT GOLF TEED OFF AT HYDERABAD AT THE BREEZY BOULDER HILLS, KICKING OFF THE MARQUEE EVENT
2 mins
January 04, 2026
Business Today India
A HISTORIC MOMENT...
THE INDIA TODAY Group celebrates 50 years of journalism and influence in 2025.
1 min
January 04, 2026
Business Today India
REINING IN AI
AS AI ADOPTION ACCELERATES ACROSS SECTORS, INDIA'S AI GOVERNANCE ROAD MAP AIMS TO BALANCE INNOVATION WITH SAFETY, ACCOUNTABILITY AND STRATEGIC AUTONOMY
6 mins
January 04, 2026
Business Today India
“India is Amazon’s Prime Bet”
From 10-minute delivery to AI foundation models, Amit Agarwal, Senior Vice President for Emerging Markets at Amazon, explains why the company is India's largest foreign investor
6 mins
January 04, 2026
Business Today India
IndiGo Blues
Extension of deadline for new safety rules has brought only short-term relief for the airline and passengers. With no easy fix, a permanent solution will need a lot more work and time
10 mins
January 04, 2026
Business Today India
THE GREAT RESET
THE CENTRE HAS FINALLY NOTIFIED THE FOUR LABOUR CODES, WHICH ARE EXPECTED TO REDUCE THE COMPLIANCE BURDEN, IMPROVE EASE OF DOING BUSINESS AND BENEFIT THE LABOUR FORCE. BUT THE LONG-AWAITED REFORMS HAVE EVOKED MIXED REACTIONS
9 mins
January 04, 2026
Business Today India
BOSTON- BEST EXPLORED ON FOOT
IN AMERICA'S OLDEST CITY, THE PAST AND PRESENT WALK SIDE BY SIDE
3 mins
January 04, 2026
Business Today India
GETTING IT RIGHT
THE EMPLOYEES' PROVIDENT FUND ORGANISATION HAS BEEN WORKING ON SEVERAL INITIATIVES OVER THE LAST FEW YEARS TO ENSURE A SMOOTHER EXPERIENCE FOR ITS SUBSCRIBERS. IT IS NOW TAKING THAT A STEP FURTHER WITH ITS NEXT SET OF REFORMS
4 mins
January 04, 2026
Listen
Translate
Change font size
