Getting Smart

Titan is aiming to more than double its revenue from watches to 10,000 crore by FY26, on the back of a massive jump in sales of smartwatches

- ARNAB DUTTA

TITAN COMPANY, THE country’s largest branded watches and jewellery maker, has adopted an aggressive strategy to transform its core business over the next three years. Titan—that has its roots in traditional watches and is a part of the salt-to-software conglomerate Tata group—is increasingly betting on the relatively new smartwatch market to more than double its revenues from the watches business segment.

After diversifying into wide-ranging categories, from perfumes to sarees over the last decade, the Bengaluru-based company is intensifying its focus on the local smartwatch market that has been the playground of smaller domestic startups and global giants until recently. While it already had a wide portfolio of traditional watches serving all age groups and purposes, it was only after the pandemic that Titan started focussing on the rapidly growing category. Since the Covid-19-related restrictions were lifted in 2021, Titan has launched multiple smartwatch product lines, such as Titan Smart, Titan Smart Pro, and Fastrack Reflex Vox.