TONI ROSSI
Business Of Fashion
|May 2025
Toni Rossi began 40 years ago as Habeeb Tanning, crafting leather footwear for global clients.
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This experience led to the creation of a brand focused on handmade shoes that reflect individuality, culminating in Toni Rossi. The brand - which caters to urban millennials, professionals, value-conscious families, in Tier 1, 2 and 3 towns and cities — has recently expanded into women’s footwear, bags, and accessories.
Rooted in elegance, comfort, and expression, Toni Rossi works towards creating timeless leather products, emphasising on sustainability through the use of eco-friendly leather. The brand is now present in 130+ MBOs and also operates a flagship outlet in Hyderabad. It also sells through its own website along side retailing select products on Myntra, Nykaa, and Amazon.
It also has a BIS certification, which has strengthened consumer trust, especially in Tier 2 and 3 markets, where the ISI mark is seen as a symbol of authenticity and durability.
What Sets Toni Rossi ApartAt Toni Rossi, quality is a promise, not an option. Shoes by the brand merge refined aesthetics with functionality, blending traditional craftsmanship with European quality standards at accessible prices. Every pair is crafted with a deep understanding of how Indian consumers live, walk, and move whether it's city commuting, long workdays or even festive dressing. Unlike mass-market brands, Toni Rossi combines sustainability, comfort, and contemporary fashion seamlessly.
Product Range & Performance
The brand’s collection includes sandals, sneakers, moccasins, and more, with over 50 SKUs available each season. Open footwear and moccasins are bestsellers, with customers often making repeat purchases.
Emerging Categories
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