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Reimagining Footwear Retail at Scale In Conversation with Kumar Nitesh A Visionary Retail Leader
Business Of Fashion
|May 2025
In a freewheeling chat with Surabhi Khosla, Editor, IMAGES Group, Kumar Nitesh discusses the nuances of crafting a retail ecosystem where technology, talent, and tradition meet to create compelling customer experiences and scalable business outcomes.
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Kumar Nitesh is a name synonymous with transformation in the Asian retail landscape. With over 24 years of experience across India, Thailand, Bangladesh, and the Middle East, he has consistently led organisations through high-impact change and sustainable and profitable growth. Today, as a C-Suite, visionary leader and a retail expert, he is at the helm of one of India's most ambitious retail reinventions—driving innovation in product, format, and market strategies to empower homegrown retail brands and unlock the full potential of the Indian footwear industry. Kumar's leadership is defined by a customer-centric, data-driven approach that seamlessly merges operational discipline with creative agility. From launching disruptive and innovative retail formats and executing complex market entries to leading turnarounds of legacy brands, he brings unmatched strategic foresight. His leadership has been instrumental in revitalising legacy brands—transforming them into scalable and profitable assets through brand and product development with innovation to make the brand more relevant. These brands also have garnered market share through expansion in different channels like own retail, franchise, omnichannel and distribution.
While known for building high-performance teams, scaling brands across geographies, and consistently delivering double-digit growth, what really sets him apart is his ability to convert the unorganised segment of the market into an organised segment by offering high quality private label products, and building them into loved brands. The brands that he builds have further gone on to maximise market share. Under his leadership, brands are not only expanding their market share, but also leading the charge in retail-tech integration, private label development, and format innovation.
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