Phygital Pushes Presence, Promotes Progress

Question: What is the number of phygital touchpoints of the bank - branches, ATMs, kiosks, eLobbies, mobile vans and others? What is the expansion plan for the next 12 months?

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Ganesh Ananthanarayanan: Airtel Payments Bank, launched in 2017, has been committed to providing accessible and inclusive banking services across India. The bank has adopted a ‘high-technology, low-cost’ model to reach customers in both urban and rural areas.

The bank has built the world’s largest distribution network, with over 500,000 active banking points across the country - essentially local neighborhood stores, like kirana shops, managed by trained and authorized business correspondents (BCs). This extensive network serves as the bank’s core phygital infrastructure. Today, the bank serves 3 out of every 4 villages in India. The bank will continue to scale its network further to bridge the last-mile banking gap.