TEN COMMANDMENTS FOR NEW ENTREPRENEURS

WHEN SANTOSH CHOUBEY graduated from Bhopal's Regional Engineering College (now National Institute of Technology) in 1976, he did intend to tread the beaten track and pursue a steady job.

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The restlessness with the eight-to-five routine that he felt at his first private sector company in Gujarat, though, did not abate even when he was in the more intellectually-fired environment of Delhi with his second job with Bharat Electronics Limited (BEL). While with BEL Choubey co-founded the Delhi Science Forum to popularize science and technology (S&T) across rural India. The passion to bring science to the uninitiated inspired him to join the literacy mission in his home state Madhya Pradesh (MP) and Choubey left the beaten track. The Bhopal gas tragedy of 1984 only strengthened his belief in