कोशिश गोल्ड - मुक्त

TECH INVENTION OF THE DECADE!

BW Businessworld

|

21 October 2023

Generative Al is no passing fad and is certainly not among the technological innovations that have fired public imagination, only to be superseded by others. It is poised to profoundly impact various sectors, like banking, high tech industries and life sciences. An In Depth report

- Rohit Chintapali

TECH INVENTION OF THE DECADE!

ENERATIVE ARTIFICIAL INTELLIGENCE (AI) came into the limelight during a turbulent market phase, reminiscent of blockchain’s prominence two years ago. During that period, sceptics predicted the rise of cryptocurrency and the potential disruption of traditional finance, currency systems and the broader economy. Similarly, the tech industry was abuzz with discussions on the metaverse just last year, only to witness a significant shift towards Generative AI following the mammoth debut of ChatGPT in November 2022. However, in the case of Generative AI (GenAI), it is evident that this is not merely another fleeting trend. But why?

Quick ROI

Anup Purohit, CIO at Wipro, distinguishes between GenAI and other trends like blockchain and the metaverse, pointing out that Generative AI offers quick Return on investment (ROI) without the need for massive investments in development. Instead, companies like Wipro can leverage solutions from industry leaders like Nvidia and VMware.

“Unlike some technologies, Generative AI is readily available and doesn’t require a complete ecosystem overhaul,” Purohit  said during the VMware Explore (Singapore) event. He emphasised the role of companies like Wipro in delivering business solutions to customers across various sectors, making Generative AI a practical and accessible tool. With its readiness and adaptability, Generative AI, in Purohit’s perspective, is not a passing fad but a significant and enduring presence in the technology landscape.

A McKinsey & Company study suggests that generative AI has the potential to contribute between $2.6 trillion and $4.4 trillion annually to the global economy, which is a figure that surpasses India’s current GDP, which stands at $3.75 trillion in 2023.

BW Businessworld से और कहानियाँ

BW Businessworld

BW Businessworld

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

time to read

2 mins

November 15, 2025

BW Businessworld

BW Businessworld

THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

time to read

4 mins

November 15, 2025

BW Businessworld

BW Businessworld

BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

November 15, 2025

BW Businessworld

BW Businessworld

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

3 mins

November 15, 2025

BW Businessworld

BW Businessworld

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

3 mins

November 15, 2025

Translate

Share

-
+

Change font size