REVOLUTIONISING WEDDINGS

Step into the world of weddings with us as we sit down with CHETAN VOHRA, Managing Director, Line Communications & Weddingline, a trailblazer in the wedding industry. In this exclusive interview, we uncover the secrets, trends, and passion behind crafting dream weddings

- Pratyaksh Dutta

How has technology influenced the wedding industry, and what role does Weddingline play in this transformation?

Technology has taken over every aspect of the world, especially after Covid-19, including the way our children go to school and the way we attend work. Nowadays, nobody is travelling at the drop of a hat to faraway places for meetings. From a wedding standpoint, we got into the technology game about seven or eight years ago when apps started coming up. There have been certain other R&Ds that are going on. For example, we are trying to look at bot-based tele-calling and RSVP.

I think as a wedding company we are still largely experiential; technology today has made the human experience considerably better. Today you don’t need to walk into a destination wedding and walk into a counter to register yourself or a guest and get your room key. Everything is digital. Your key card reaches you on your phone.

What trends do you see emerging in the wedding industry?

There is a significant transformation in the way everything moves. There was a time when everybody wanted to go to Thailand, that was the place to be. Today you have various places, largely unexplored, like Vietnam or Croatia, where people are now thronging to.