कोशिश गोल्ड - मुक्त
MIDDLE CLASS ESCAPES POVERTY, TRAPPED IN VULNERABILITY
BW Businessworld
|March 8, 2025
INDIA'S ECONOMIC narrative is one of impressive growth. Headlines trumpet economic growth and geopolitical clout.
Yet, for most individuals, the daily grind remains unchanged, a stark contrast to the narrative of progress. A staggering 400 million people – one-third of India's population – grapple with a reality far removed from the promised “ease of living.” They exist in a void between the bottom 50 per cent and the top 15 per cent. Seldom heard, their presence a fleeting concern – acknowledged only during elections – leaves them vulnerable. Access to essential services, efficient infrastructure, and responsive governance remains an unfulfilled pledge – a distant mirage that only amplifies their daily struggles.
The Middle-Class Mirage: India's growth story rings increasingly jarring and meaningless for this crucial segment of society. They are the backbone of the economy, diligently contributing yet feeling squeezed from all sides, enduring a constant sense of vulnerability. Hours are lost in traffic, crammed into overcrowded buses. They face a daily gauntlet of systemic indifference: endless waits for train reservations highlight infrastructure gaps; forced to organise their own security due to inadequate and indifferent policing, they live with a constant sense of vulnerability.
The middle class bears the full burden of essential services – electricity, water, education – while the state’s contribution feels negligible. This isn’t about handouts; it’s about a sense of reciprocity. They pay their dues, yet the system offers little in return. They are the engine of the economy, yet they are consistently overlooked, their struggles dismissed as insignificant.
यह कहानी BW Businessworld के March 8, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
BW Businessworld से और कहानियाँ
BW Businessworld
8 GADGETS THAT WHISPER CLASS - AND JUST WORK
Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts
3 mins
November 01, 2025
BW Businessworld
A CELEBRATION OF ART
The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week
2 mins
November 01, 2025
BW Businessworld
"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"
This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:
2 mins
November 01, 2025
BW Businessworld
"30 per cent of our sales come from our digital channels"
We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more
2 mins
November 01, 2025
BW Businessworld
RADO
INNOVATION AND TIMELESS DESIGN
1 min
November 01, 2025
BW Businessworld
Modern twist to a timeless memory
By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently
3 mins
November 01, 2025
BW Businessworld
THE GUT-BRAIN CONNECTION
A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.
2 mins
November 01, 2025
BW Businessworld
"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"
Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life
4 mins
November 01, 2025
BW Businessworld
THE PROMISE OF LUXURY
The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.
3 mins
November 01, 2025
BW Businessworld
INSIDE THE 2025 SHOPPING FRENZY
As India steps into the 2025 festive season, online retail is poised for a record-breaking year
4 mins
November 01, 2025
Listen
Translate
Change font size

