मैगज़्टर गोल्ड के साथ असीमित हो जाओ

मैगज़्टर गोल्ड के साथ असीमित हो जाओ

10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ

$149.99
 
$74.99/वर्ष

कोशिश गोल्ड - मुक्त

Damn! I Thought I was Right!

BW Businessworld

|

March 8, 2025

When you hear someone say something that's the opposite of what you've always believed to be true, don't dismiss it. Pause. And ask yourself-how might they may be right? Maybe you were wrong. Maybe you misheard the lyrics

- Prakashlyer

Damn! I Thought I was Right!

REMEMBER THE NAZIA Hassan song from the 80’s “Aap jaisa koi meri zindagi mein aaye…”? It was quite a rage, and an entire country seemed to be dancing to that tune. I remember singing the song day in and day out, and the lyrics I sang went something like this: “Aap jaisa koyi meri zindagi mein aaye, to baap ban jaye!” The “baap ban jaye” I learnt much later was in fact “baat ban jaye”. But given the vibe of the song, and Zeenat Aman singing it on screen, my lyrics seemed to make a lot of sense. To me at least.

Much, much later, I learnt there was a word for this phenomenon. Mondegreen. Which means a misinterpreted word or phrase resulting from a mishearing of the lyrics of a song. Wow! Didn’t know there was even a word for that.

BW Businessworld से और कहानियाँ

BW Businessworld

BW Businessworld

BUILDING BIG

India built big and priced higher in 2025. Can execution, affordability, and delivery finally catch up in 2026?

time to read

5 mins

December 27, 2025

BW Businessworld

Thumb Rules for Compelling Communication

What distinguishes Ravishankar lyer's Story Rules from the crowded field of business communication guides, is its commitment to practical application. The book features over 300 real-life examples drawn from diverse contexts, from Silicon Valley startups to Fortune 500 boardrooms and from nonprofit fundraising to political campaigns,

time to read

3 mins

December 27, 2025

BW Businessworld

BW Businessworld

THE STRONGEST MARKETING TOOL

As consumers grow more cautious, brands are winning trust by letting performance speak before promotion, says Gupta

time to read

3 mins

December 27, 2025

BW Businessworld

BW Businessworld

Healthcare Trends in 2026

AI is enhancing diagnostic abilities, hybrid care models are improving patient access and operational efficiency, and efforts are focused on supporting the healthcare workforce

time to read

3 mins

December 27, 2025

BW Businessworld

BW Businessworld

UP, UP AND AWAY

India's transport sectors surged in 2025, but numbers reveal momentum, strain, and large investment bets waiting to mature

time to read

5 mins

December 27, 2025

BW Businessworld

BW Businessworld

GROWTH WITH CAVEATS

India's economy looks resilient on paper for FY26, but do the numbers hide deeper fiscal and trade stresses ahead?

time to read

5 mins

December 27, 2025

BW Businessworld

BW Businessworld

AI Rewiring Indian Healthcare Industry

From smart documentation and imaging to predictive analytics and telehealth, hospital leaders say AI is set to become the invisible backbone of India's care delivery

time to read

3 mins

December 27, 2025

BW Businessworld

BW Businessworld

Redefining India's Pre-owned Car Market In 2026

If the current signals stay on course, 2026 could be the point when the pre-owned segment becomes the most visible marker of India's move toward cleaner propulsion

time to read

3 mins

December 27, 2025

BW Businessworld

BW Businessworld

Our evolving relationship with luxury

For some time now, the Indian luxury market has been showing promise, despite sluggish demand across core global markets due to economic headwinds and geopolitical uncertainties. The way we consume luxury is shifting; consumers are preferring luxury experiences, such as holidays and dining out, over traditional luxury products. Accessible luxury and resale are also part of the luxury sector pie

time to read

4 mins

December 27, 2025

BW Businessworld

BW Businessworld

MARKETING FOR THE INDIA THAT'S EMERGING

Abbi decodes what goes behind building trust, relevance and scale in a hyperconnected nation

time to read

3 mins

December 27, 2025

Listen

Translate

Share

-
+

Change font size