OUT OF REACH - THE MOST ASPIRATIONAL WATCH IS ONE YOU CAN'T HAVE.

THE BUCKET-LIST WATCH is a dangerous game. It’s good to have a motivating goal, no doubt. But the problem is what happens when you reach that goal. Years, months, or even days later, you need a new holy grail to chase—bigger, pricier, and harder to get than the one you just got.

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A reasonable person would tell you to get out now, to strive for a Zen-like state of contentment. I, with more than 40 watches in my collection, am not that person. And I never follow my own advice, so here’s my white whale.