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FORCE FED

Motoring World

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May 2024

There's an updated Gurkha 3-door in town, alongside a brand-new Gurkha 5-door. Do they pass muster?

- Pablo Chaterji

FORCE FED

Let me begin this story with a word of appreciation for the corporate communications team at Force Motors. While perusing the updated Gurkha's brochure, I found that on its last page, there were only four colours listed - and they were Green, Red, White and Black.

None of that Gangrenous Green, Revolting Red, Wondrous White and Bewitching Black stuff so beloved of the automotive industry-just four colours (easy to pick from) with the correct colour names.

Elsewhere, in a separate press note, Force Motors makes no bones about the fact that the Gurkha's design is derivative of the G-Wagen. The Force Gurkha retains the iconic Mercedes Gelandewagen-inspired design synonymous with its rugged character and extreme potential' it says, and I say well done if you're copying something, own the hell out of it. This fairly blunt approach goes well with the Gurkha, which is a blunt weapon, no matter how refined it's become over the years.

The Mahindra Thar has been the flavour of the off-roading season for a long time, but it's worth noting that the Gurkha pre-dated it by 13 years. In 1997, the Trax Gurkha' was first revealed in military colours, as a vehicle built for the toughest conditions. The Indian Army uses the first civilian version arrived about a decade ago, it still fit that description.

Motoring World

यह कहानी Motoring World के May 2024 संस्करण से ली गई है।

हजारों चुनिंदा प्रीमियम कहानियों और 9,500 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।

क्या आप पहले से ही ग्राहक हैं?

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