UTILITY OF A JOHN DEERE

John Deere is building on customer needs. Prateek Pardeshi checks on the utility enhancements of its tractor range.

- Prateek Pardeshi

John Deere India Pvt. Ltd. (John Deere India) turned 25. To commemorate the silver jubilee, the company displayed a total of 13 products as a range. From a 35-130 hp tractor in its universe, the 3000 and 5000 range of tractors were broadly the two series on show. The company also displayed its international range manufactured out of India as part of the range on display. A testimony to the focus on breakthrough development, investment, and harnessing of advanced manufacturing processes, the focus is on enhancing the utility of a tractor of John Deere make. It is to increase farmer productivity through the next generation of tractor implements. Shailendra Jagtap, Managing Director at John Deere India stated, “John Deere continues to innovate and introduce these advanced features in India which are now becoming an industry standard. The farmer’s outlook is progressive, and they adapt technologies when they see value and cost benefits.” Jagtap mentioned, John Deere remains committed to supporting the food security mission of the country as well as the changing dietary requirements of the growing populations supported by the farmer community.

Leading subsistence farming to agri-entrepreneurship, he added, “Our efforts for a holistic farm solution and inclusion of women farmers in the farm mechanisation journey have been immensely valued by our customers.” Tractors registered a 12 per cent Year-over-Year (YoY) growth and domestic volumes are pegged at ~9.4 lakh units in FY23. They clocked an all-time high retail of 8.27 lakh units in FY23 over 7.82 lakh units in FY22. In the same year, John Deere sold 60,450 units to command a 7.31 per cent market share.