ON-HIGHWAY AND OFF-HIGHWAY STRATEGIES

MAHINDRA TRUCK AND BUS DIVISION IS DRIVING ITS COMMERCIAL VEHICLE ROADMAP FORWARD WITH WELL-THOUGHT-OUT ON-HIGHWAY AND OFF-HIGHWAY STRATEGIES, WRITES ASHISH BHATIA.

- ASHISH BHATIA

Mahindra Truck and Bus Division has an ambitious strategy for advancing the commercial vehicle sector. The company is committed to innovation and customer-centric solutions. The Original Equipment Manufacturer (OEM) has identified significant growth opportunities in the commercial vehicle segment. Jalaj Gupta, Business Head – Commercial Vehicles at Mahindra & Mahindra Ltd. outlined strategic initiatives to capitalise on these prospects. Discussing specific numbers, Gupta revealed impressive figures indicating the company’s market share and sales performance. He expressed confidence in Mahindra & Mahindra’s ability to maintain its competitive edge and expand its presence in the commercial vehicle segment. The company’s focus areas include product development, technological advancements, and customer satisfaction. Gupta emphasised the importance of staying ahead of market trends and meeting evolving customer demands.

The Mahindra BLAZO X m-DURA and the new CEV range of construction equipment are expected to redefine the standards in their respective categories, offering advanced features and compliance with the latest industry norms. At the MTB stall at the Bangalore International Exhibition Centre (BIEC), Mahindra’s entire range of Bharat Stage V construction equipment like RoadMaster and EarthMaster, as well as the extensive truck range like Blazo X m-DURA 35 tippers, Blazo X 28 transit mixer, Furio 10 fuel bowser with 6KL capacity and Loadking Optimo tipper were on display. Mahindra also demonstrated the new concept - LiftMaster compact crane, with loading and hauling capacity, aimed to provide a versatile solution for construction needs.