NEW PEAKS AT SONALIKA

One of the largest tractor plant is in Hoshiyarpur, Punjab. Sumesh Soman visited the Sonalika Tractors shopfloor to get a sense of the new manufacturing advancements and operational peaks.

- Sumesh Soman

Sonalika brand of International Tractors Ltd. (ITL) in the month of October 2022 clocked a delivery of 20,000 tractors which was its highest-ever wholesale dispatch. It also marked 16 per cent sales growth on a Y-O-Y basis compared to a seven per cent growth in Total Industry Volume (TIV) for the same period. Raman Mittal, Joint Managing Director, Sonalika Group, said, “We feel very proud to have attained yet another milestone last October with our ever-highest deliveries of 20,000 that helped us register a 16 per cent billing growth more than double the established seven per cent industry growth.” “Such a performance is extraordinary for us as we planned for a target and we achieved it 100 per cent. Every team member across verticals put their best foot forward for an extraordinary drive until the very last day,” he expressed. The plant that the company has in Hoshiyarpur is instrumental in achieving such benchmarks on a recurring basis.