MADE IN INDIA FOR THE WORLD

In an Industry Talk session, Prateek Pardeshi speaks to Shailendra Jagtap, Managing Director at John Deere India on the segment outlook and export potential.

- Prateek Pardeshi

Q. How evolved is the DNA of the new range and what makes a flagship? 

A. Yes, all of them are flagship products. We have a range of tractors starting from 20-75 hp in India, serving the Indian farmers. We also sell these products to more than 110 countries. Another product, our 5M tractor is ‘Made in India’. It caters to 75-130 hp with a host of advanced tech. We are manufacturing this product for export to the USA, EU and Japan.

Q. John Deere also launched the 3.0 range in 2021. How is the sales performance?

A. John Deere in India is known for power and technology. We want to develop innovations which are led by the customer. We want to deliver on the basis of what the customer needs. We started it a few years ago and developed it, naming it the 3.0 range. In 3.0 we bought a couple of technologies. We are now focusing on the Mechanical Front-Wheel Drive (MFWD) tractor, and power reverse tractors. MFWD tractor improves the quality of work, and is accepted overall in the country. It is a space where we lead in India. Power reverse technology is used for loaders and other applications, so the customer need not go back and forth and power reversing makes it easier for the operator. Further, we also introduced AC Cabs in India. We are delivering auto track which is required for row planting as amongst the innovations under the 3.0 range.

Q. How significant are the developments for compliance to emission norms across markets?