Motoring X Jamming

The Red Bull Moto Jam came across as the best example of Red Bull knowing how to put on a show, having the folk in Chennai on their feet

- Gaurav Davare

IF THERE IS ONE WAY TO create awareness about something as niche as motor sport, Red Bull certainly knows how to do it with a number of cool show runs across the world. Even in India, we've been treated to something as large-scale as the Red Bull Show Run in Mumbai back in 2023. But there's a lot more diversity to motor sport than having a screaming V8 Formula 1 racer zip its way through the streets of Bandra. There are always ways to up the ante and here's where Red Bull Moto Jam, held at the Island Grounds in Chennai, enters the picture.

Just as how idli and sambar go well together, high-octane motoring and jamming to exhilarating beats is a match made in heaven and that's what the Red Bull Moto Jam is all about. Before we get to all the juicy bits, we were taught the art of going sideways at the Royal Enfield Drift Clinic astride the Royal Enfield Guerrilla 450. You may read all about it in this very issue on page 62. Main event apart, the paddock had some nice gems of Indian motor sport as well as some drift simulators.