2024 AUDI Q7

Refinement Without the Ruckus

- ANEET DSILVA

There’s something delightfully unassuming about Audi’s flagship three-row SUV, the Q7. It’s been a staple for those who value quiet luxury over ostentatious displays for over a decade. With the 2024 refresh, Audi hasn’t broken new ground, but it didn’t need to. Instead, they’ve sharpened an already effective tool, sprinkling in updates to ensure their flagship SUV secures its place in a fiercely competitive segment.

The Q7 has sold over 10,000 units in India, 10 percent of Audi India’s sales, and with good reason. This is not a luxury SUV that begs for Instagram attention, it is for those who appreciate a sharply tailored suit with more substance than showmanship. But don’t mistake its restraint for mediocrity. Beneath that reserved exterior lies a thoughtfully executed machine that knows exactly what it’s doing. Park the Q7 next to its flashier rivals, and you might initially think it’s shy. But take a closer look, and you’ll notice the devilish details.