An 'Oli' new direction for Citroen

French automaker previews its future design direction with all-new Oli electric city car concept

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Citroen has taken the wraps off the all-new Oli (pronounced 'all-e') concept - a precursor to all its future production models in terms of design, interior and ideas of sustainability. The automaker describes the Oli concept as a "working platform" and has described it as not a car but a "multi-purpose electric device".

Building on the quirky Ami electric city hatchback, the carmaker says the Oli concept is centred around ideas of reducing weight and complexity in EVs, while making them affordable at the same time.

The central theme of this concept is the contrast between horizontal and vertical lines against the flat and curved surfaces. For instance, the flat bonnet, the roof and the rear pick-up bed are contrasted by a vertical windscreen and an upright front and rear fascia. A similar theme can be noticed in the design of the headlamps and tail-lamps which have a vertical element flanked by two horizontal lines on the top and bottom. The flat surfaces are also contrasted with gentle curves on the doors and wheel arches.

And while the design is unorthodox, Citroen says function has been prioritised over form. Like the bonnet and roof panels, which are made of recycled cardboard structures with a protective and durable coating and can be used as a multi-purpose deck. These lightweight structures are strong enough to even withstand the weight of multiple adults, according to Citroen.