The Last Man Strategy In ICE

SEG Automotive is committed to being the last man standing in ICE.

-  Ashish Bhatia

Sead Catovic, VP - Global Sales & Aftermarket at SEG Automotive Germany Gmbh, shared the global strategy across ICE, hybrids, and EVs while strengthening aftermarket leadership with Ashish Bhatia.

Q. What's the sentiment on the ground, and how are the footfalls at the exhibitions you are participating in?

A. We're very excited to be at Automechanika, for example. SG Automotive is a global company, and we are here with our OE-quality aftermarket products. We're happy to present our premium offerings to the market and engage with the industry.

Q. You operate in 14 countries. How are these geographies performing amid today's geopolitical headwinds?

A. There are certainly challenges across the board. Geopolitical uncertainties are affecting every player in the automotive industry. We're responding by strengthening our structure, working closely with suppliers, and ensuring competitive pricing for our clients without compromising quality.

Q. Which segments are performing well for SEG Automotive at present?