Rolling Towards a Greener Future

CEAT leads India's sustainability drive with the CIRCL tyre 90 percent made from renewable and recycled materials. In a candid conversation, Lakshmi Narayan B, CMO, discusses how innovation and consumer demand are shaping the future of road-ready eco-friendly tyres.

- Sahil kesari and Niharika Singh

Q. CIRCL is being seen as a game changer in the tyre segment. what makes this lunch so significant?

A. CIRCL is a reflection of CEAT's commitment to sustainable innovation. Unlike concept products, these tyres are designed for the road. CIRCL 50 and CIRCL 90 use 50% and 90% sustainable materials respectively without sacrificing performance. This launch is about proving that sustainable and real-world functionality can go hand in hand.

Q. What kind of technology and material innovation went into CIRCL?