Wiggles A Petcare Ecosystem

It's a whole new world out there for our pets. Wiggles is out to capture it all and offer pet parents with not just the basics in pet services but a 360° petcare system

- 

When we sat down in conversation with the founder of Wiggles your #partnerinpethood we didn't have to do much talking. Anushka Iyer is a firebrand who keeps you so engaged with her knowledge of the pet industry and the passion that drives her brand, Wiggles.

Also, the love she has for Wiggles, her cute little Lhasa Apso. One of six dogs, all rescued after abandonment and given a loving home by crazy dog lover, Anushka and her equally crazy dogloving, serial entrepreneur dad, Rajh Iyer. Along with Venkat Mahadevan, long-time family friend and a country-wide team of 250 members the trio push Wiggles forward each day to make it the 360° petcare ecosystem they envisioned, based on emotional, social and physical care. Winner of the Retail Startup of the Year Award 2020, a certified member of the US-based World Pet Association and IPSA - International Political Science Association dealing with the regulation of animal health and welfare – brand, the vision is certainly coming to fruition and Wiggles has arrived. They have even been the first to acquire a veterinary license for cannabis-infused oil for pain-relief in dogs called CannaPaw, which has been certified by the Ministry of Ayush.

Anushka smiles and starts off,