The Power Player

Alison Loehnis, President of NET-A-PORTER and MR PORTER is an incredible woman. Combining an innate sense of style with one of the sharpest minds in the industry, we asked what it takes to continually stay one step ahead and perpetually innovate in an industry as fast-paced as fashion

- AMY SESSIONS

What do your first 30 mins of the day look like?

My morning routine has remained pretty consistent for quite a long time. I get up early before my house gets up, just to get ahead of the day. It might be catching up on emails or messages from Asia, it might be getting ahead on admin and I still write letters, so maybe an opportunity to do that. I love running, so when the motivation hits me I will go for a run in the morning and we also have a new puppy so he needs taking out. By the time the kids get up I can be super present and I’ve got a jump start on my to-do list for the day.

This year marks the 20th Anniversary for NAP. Tell us about your role as President of both Net- A Porter and MR PORTER – how do you divide your time and how has it changed in the decade you’ve been there?