The Marketing Mastermind

Kate Blythe-Pearson has a seriously impressive CV. Having led the content teams at both NET-A-PORTER and MATCHESFASHION she’s now moving across the globe to brave a new challenge at Mecca Cosmetica in Melbourne as Chief Marketing Officer.

- Amy Sessions

What do your first 30 mins of the day look like, your morning routine? The alarm goes off at 6.15am (unless our two year old wakes us up earlier!) and then it’s go, go, go. As we are currently in London, yet relocating to Melbourne at the end of the year, most of my calls with the Mecca team in Australia are taken from 7am BST. So that first 30 minutes of the day is crucial as I have to get myself showered, dressed, makeup on, then wake up the children (we have four) and encourage them to get themselves ready for school. My husband always makes me a cup of tea (how British!) in those 30 minutes, which definitely helps to motivate me.

In terms of beauty, do you subscribe to the theory you are what you eat? We are great believers in buying produce from specialists, rather than everything from a supermarket, so the dishes we make have been bought from the butchers, the fishmonger, and the organic deli. Where possible, we stay away from too much gluten and dairy, however we don’t cut anything entirely out. You are what you eat and yet there are so many other factors to consider – how much sleep you’ve had, your water intake. I also see a Functional Doctor who believes in keeping the body well via the correct foods and nutritional supplements.

Tell us about your new role as Chief Marketing Officer at Mecca and how it came about? My new role as CMO at Mecca will utilise all of the skills that I have honed in the last 20 years in fashion e-commerce and yet I will learn so much too having never solely focused on beauty. I’m a beauty obsessive so the chance to be part of one of the world’s beauty leaders was an opportunity I couldn’t turn down.