TOP 3 TRENDS IN ANALYTICS

NLP, graph, and augmented analytics are transforming the way businesses use analytics

- Vishal Goyal

Analytics has become an important aspect for any business in the modern times and comes handy while identifying the right target audience, their habits and most importantly, their feedback. Brands rely on these insights to upgrade themselves to meet the evolving needs of their customers and stay ahead of the curve.

Insights-driven businesses are growing at an average of more than 30% annually and are on track to earn USD1.8 trillion by 2021 reveals a recent report by Forrester Research. Similar research from other consulting organizations highlight the emergence of firms that are dominating their sectors as well as expanding into new markets by generating actionable insights through data collection and analytics.

Below are top three technology trends in the space of analytics which will make a huge impact in 2021 and beyond:

NLP Analytics