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GOOGLE SIGNS DEAL WITH WNBA TO HELP CHAMPION WOMEN'S SPORTS
AppleMagazine
|AppleMagazine #497
The WNBA signed a multi-year deal with Google this week to be the presenting partner for the league’s playoffs, part of the technology giant’s efforts to help champion women’s sports.
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Twenty-five WNBA games will be televised on ABC and ESPN in celebration of the league’s 25th season, with Google as the presenting sponsor. The league will also have 40 games on CBS and CBS Sports Network. The WNBA will also have 12 games streamed on Twitter and 20 on Facebook.
Google is the latest business to join the league as a “WNBA Changemaker,” a program that Commissioner Cathy Engelbert started last year.
Changemakers are intended to provide direct support to the WNBA in its ongoing business transformation across marketing, branding, and player and fan experience. AT&T, Deloitte U.S., and Nike were the first three companies to join the program.
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