Samsung Reclaims Smartphone Crown As Apple Shipments Slide

According to data from the International Data Corporation (IDC), smartphone shipments worldwide experienced a decline of 7.8% year-over-year in the first quarter of 2024 (1Q24), amounting to 289.4 million units.

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This downturn led to a reshuffling of the market, with Samsung surpassing Apple to become the leading smartphone provider once again.

Apple's smartphone shipments fell by approximately 10% in the first quarter, attributed to heightened competition from Android smartphone manufacturers vying for dominance. Despite Apple's strong performance in the preceding quarter, where it briefly claimed the top spot, it slid back to second place with a market share of 17.3%.

On the other hand, Samsung saw a marginal decrease of 0.7% in shipments, retaining its position as the leading smartphone seller globally with a market share of 20.8%. The resurgence of Chinese brands like Xiaomi and Transsion contributed to the competitive landscape, with Xiaomi experiencing a remarkable increase in sales of nearly 34% year-over-year.