Facebook Pixel Hard Liquor Banned, No Worries! | Outlook - News - इस कहानी को Magzter.com पर पढ़ें
मैगज़्टर गोल्ड के साथ असीमित हो जाओ

मैगज़्टर गोल्ड के साथ असीमित हो जाओ

10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ

$149.99
 
$74.99/वर्ष

कोशिश गोल्ड - मुक्त

Hard Liquor Banned, No Worries!

Outlook

|

October 5, 2015

The bars are closed. No worries, the Malayali takes to beer, wine.

- Minu Ittyipe

Hard Liquor Banned, No Worries!

One can be righteously aghast or indulge in bits of poetry to bemoan the fate of the merry tipplers of Kerala. Perhaps a little Jorges Luis Borges will set the tone. The Argentinian writer, in his Sonnet to Wine, says it “...pours on us its music, its fires and its loins/On the night of joy or on the hostile day/It exalts the glee or soothes the horror....” But even he would have been at a loss for words at the collective urge that seemingly seizes the drinkers of Kerala to be in a stupor at the crack of dawn. With the Kerala government banning the sale of hard liquor in bars (except in the state’s five-stars), Malayalis are taking to wine and beer like nobody’s business. And they couldn’t care less about bouquet, fragrance, body or whatnot. Hell, all those slippery-sounding foreign terms sit so uneasily on the Malayali tongue anyway. The common man, on Kerala’s streets, understands that there is red wine and white wine. And that he’s forced to replace his favourite liquor with wine. Indeed, he’s even mixing beer and wine if it’ll give him a “kick”, what in the local patois is “adichu fit aayi” (literal translation: beaten into a drunken fit). Yes, Kerala is unwittingly becoming a connoisseur of wines because of the state government’s strange liquor policy.

Drinking is serious business in Kerala. Till two years ago, bars would open at 6 am and close well after 11 pm. The Kerala government then changed the bar timings to 9.30 am-10.00 pm and declared that the first of every month would be a dry day. No problem, office-goers (statistics say some 20-30 per cent of bar-goers are habitual morning drinkers) impatiently waited. And since they were in a tearing hurry, the tradition of “

Outlook

यह कहानी Outlook के October 5, 2015 संस्करण से ली गई है।

हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।

क्या आप पहले से ही ग्राहक हैं?

Outlook से और कहानियाँ

Outlook

Outlook

Sacred and Sublime

A road trip through Sikkim reveals how prayer flags, meditation caves and mountain monasteries weave Buddhism into the landscape

time to read

4 mins

June 22, 2026

Outlook

Outlook

‘Modern Warfare is Network-centric’

In an exclusive interview with Neeraj Thakur and Saurabh Sharma, former Chief of Defence Staff (CDS) General Anil Chauhan, who recently retired, speaks in rare detail about the unfinished project of military integration, lessons from Operation Sindoor, the future of India’s warfighting strategy and the growing importance of sovereign defence technology.

time to read

7 mins

June 22, 2026

Outlook

Outlook

Balancing Competing Rights

The judgement may lead to more cases being filed concerning “religious character”

time to read

5 mins

June 22, 2026

Outlook

Outlook

“The Impact of AI is Only Beginning”

India’s post-1991 middle-class growth model is reaching a breaking point. Saurabh Mukherjea’s Breakpoint: The Crisis of the Middle Class and the Future of Work examines how technological disruption, stagnant wages, debt and structural weaknesses in education and employment are reshaping Indian society and work. Automation and AI are reducing demand for routine cognitive work, especially in IT services, BPOs, finance and administrative roles. Edited excerpts from an interview with Nabodita Ganguly

time to read

7 mins

June 22, 2026

Outlook

Outlook

Barricade the Border

The BJP's electoral success in West Bengal underlines a significant political shift in the largest state bordering Bangladesh. It is time to fence the border to counter large-scale illegal immigration

time to read

6 mins

June 22, 2026

Outlook

Outlook

‘The Cockroach Always Survives’

It started as a satire.

time to read

5 mins

June 22, 2026

Outlook

Outlook

Social Ailment

Artificial intelligence-based systems are not socially neutral; they are already exposing existing socio-cultural realities

time to read

4 mins

June 22, 2026

Outlook

Outlook

The Transformer

The future of work in India will depend less on whether AI replaces jobs and more on how the country prepares to utilise AI and its workforce to work alongside it

time to read

5 mins

June 22, 2026

Outlook

Outlook

‘Future Wars Will be Multi-domain, AI-driven’

Operation Sindoor marked a significant moment in India’s evolving military doctrine, showcasing growing synergy between the Army, Navy and Air Force across conventional and emerging domains of warfare.

time to read

6 mins

June 22, 2026

Outlook

Outlook

Constitutional Freeze

Why Section 4 of the Places of Worship Act, 1991, does not apply

time to read

4 mins

June 22, 2026

Translate

Share

-
+

Change font size