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The BMW Lifestyle Collections

Golf Asia

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July 2018

New design concepts, colours and materials for a fully updated product range

The BMW Lifestyle Collections

The BMW Collection

The on-trend colour shade copper and eye-catching graphic elements inspired by the futuristic design of the BMW Concept Car Vision Next 100 provide stylish accents. For example, the “Alive Geometry” of the concept vehicle is reproduced in the haptic structure of the BMW Thermal Mug in high-quality stainless steel, as well as in the classy embossing on the BMW Notebook and on the inner lining of the high-sheen BMW Men’s Soft Down Jacket. The copper colour shade brings an additional, very elegant contrast to the largely dark blue, grey and white items. The discreet shadow print of the BMW logo on the BMW Ladies’ T-Shirt in organic cotton and the copper-coloured zip fasteners of the sporty BMW Ladies’ Sweatshirt Jacket lend the outfits a distinctive style.

BMW M Collection

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