Mercedes-Maybach Brand And Its Definition Of Luxury

The president and CEO of Daimler South East Asia Pte Ltd, on the Mercedes-Maybach brand and its definition of luxury.

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For a century, Mercedes-Maybach has been putting its stamp on the automotive universe. Since Karl Maybach and his father, Wilhelm, debuted the brand in 1921 with the goal to present the best and only the best, it has always been firmly perched at the pinnacle of luxury automobiles, with a clear focus on what luxury on wheels needs to be – which you’ll find out in the following chat with Claudius Steinhoff, president and CEO of Daimler South East Asia.

What is the secret behind Mercedes-Benz’s leading position in the luxury automotive segment?

It isn’t a position that we take for granted; no one brand has a monopoly on innovation. We’re guided by our ambition to build the most desirable cars in the world. This holds true in coming up with new automotive technologies and innovation that improve multiple aspects of car ownership: sustainability, connectivity, driving experience, safety and more.

Mercedes-Benz is already well-known in the luxury motoring space. How do you differentiate Mercedes-Maybach?