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Apple Is Shifting The Focus Of Its Secret Car Project
AppleMagazine
|September 16,2016
Apple may not become an automaker, but it still wants to develop its own self driving technology.
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The iPhone-maker’s automotive project, long an open secret in Silicon Valley, is shifting to focus on creating the technology for an autonomous vehicle that doesn’t require a human driver. The new direction apparently doesn’t foreclose the possibility that Apple might someday build its own car, but it opens the door to partnering with other car companies.
The new emphasis was confirmed Friday by a person with knowledge of the project, after the New York Times reported that Apple is “rethinking” its automotive strategy. The person spoke on condition of anonymity because they weren’t authorized to discuss the project.

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