Point Of View

Local studio Dazingfeelsgood believes in creating simple, functional items that honour the effortless beauty of natural materials

- Hong Xinying

It started as a couple’s passion project—Karen Chiam and Kiat Ng wanted a challenge outside of their full-time jobs, so they founded their product design firm Dazingfeelsgood in 2015 to make time for such creative pursuits.

The studio’s whimsical moniker came about from this desire to daydream. “It was a fun name that came to our minds, as we like dazing at the beach, and feeling good about spacing out. The name embodies our playful spirit,” quips Chiam. Chiam specialises in retail design, while Ng teaches 3D design at Nafa; together, their interdisciplinary expertise feeds off each other. Chiam often leads the photography, visual display and creative direction of their projects while Ng’s expertise in industrial production informs the technical aspects of their work.