Past, Present & Future of Poltrona Frau with Managing Director, Amit Pai

Poltrona Frau celebrates 110 years since the inception of this iconic Italian luxury furniture brand and has collaborated with over L 200 leading global architects and designers with a presence in over 100 countries.

- VARUNI MOHAN

Its footprint in India spans well over a decade, where it has carved a niche in the hearts and minds of design aficionados. Amit Dinesh Pai, is the Managing Director and CEO, Poltrona Frau India Pvt. Ltd and he explains the brands early days, “The seeds of growth for Poltrona Frau in the Indian sub-continent were sown in early 2010 with the opening of our only flagship showroom in Asia, which was in Mumbai. The success and the understanding of the consumer at this showroom enabled and powered our retail expansion to cities like Delhi, Hyderabad, Surat & Pune. My personal view is that the Indian consumer is the single most important reason for our success. They have embraced our product and understood what Poltrona Frau stands for and the uniqueness that it brings to the table. Most consumers now do not require any assistance of