Art Form La La Land

Art always returns to nature one way or another, whether it’s figurative or abstract and the body of work of designers Zim&Zou, more than proves this theory. In reality, their work which is rooted in story-telling and acute creativity even transcends the peripheries of art.

- Kanupriya Pachisia

Influenced by the strong connect shared by life and nature, Zim&Zou’s paper world captures an admiration for the infinite. The intricately stacked forms focus on the conceptual migration from the permanence and solidity of the natural world to the fragility and intimacy of paper.

Zim&Zou, a French, graphic design studio based in Nancy, France is owned by Lucie Thomas from Vosges and Thibault Zimmermann from Paris. After studying graphic design for three years, the studio commenced on a contemporary approach to design armed with a mix of mastery over various genres such as paper sculpture, installation, graphic design, illustration and web design.

“We try to promote real art in graphic design and advertising, highlighting the element of craftsmanship,” shares the duo. Artistic work with paper is known to be meticulous and precise, requiring a healthy dose of patience, knowledge of materials and a steady hand.