Bright Future

Creative agency Raft chose a heritage location for their Melbourne studio and created a bespoke workspace that, like their work, is bold, adventurous and anything but bland.

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WHAT INFORMS YOUR AESTHETIC?

Stasia Raft: A picture tells a thousand words and because Raft has visual communication at its core, contemporary art is a constant inspiration. We take cues from all over: culture, fashion, the street, social media, and architecture.

ARE THERE COMMON ELEMENTS THAT RUN THROUGH YOUR WORK?

Each client has unique objectives so it’s vital that our work reflects those. Striking visual imagery, color, engaging typography, clear communication, and quality production are all essentials of our design approach.

WHAT APPEALED TO YOU ABOUT THE STUDIO SITE?