PARADE IN HOLLYWOOD

Alessandro Michele shut down one of the world's famous streets for a fashion show to present Gucci's “Love Parade" collection.

- John Ng

The deep-rooted affiliation between Gucci and Hollywood is as firmly established as they come especially in the spirit they share. No doubt, Lady Gaga-starring blockbuster drama that was about to hit the big screen added to the excitement of the behemoth of the Love Parade collection by Alessandro Michele. Before the first look hit the star-studded walkway, the atmosphere of the Maison's glamorous history filled the air by the VIP guests themselves. The one who stood out the most was probably Gwyneth Paltrow, wearing a red velvet suit - inspired by the Tom Ford-era number she wore to the VMAs back in the mid-90s - from the Aria collection. And then there were famous A-listers including Billie Eilish, Awkwafina, James Corden, Paul Mescal, Serena Williams, Olivia Wilde and Dakota Johnson, with Jared Leto, Macaulay Culkin, Phoebe Bridgers, St. Vincent and Steve Lacey walking the show.