Still Good In The Hood

While the 2018 NAB Show showed how technologies like machine learning and artificial intelligence could transform the media industry, the underlined message was that content still reigns.

- Vinita Bhatia

Visitors to the 2018 NAB Show were greeted by the sight of a motion sensing system that uses DJI’s remote-control technology to precisely synchronise the movement of Force Pro with the gimbal, helping cinematographers capture cinematic scenes with ease. Intuitive and easy to learn, Force Pro breaks down the barriers that come with understanding the operation of more complex gimbal control systems.

For those who thought that was progressive, the event presented a programme within the Next-Generation Media Technologies Conference titled ‘Get Ready for Machine Learning and Artificial Intelligence’ that included six sessions highlighting the various ways machine intelligence is impacting content creation. The panels explored how machine intelligence can increase productivity, efficiencies and creativity in production planning, animation, visual effects, post-production and localisation. Attendees also learned the current capabilities of neural network-based tools while also seeing the potential of these innovations to alter jobs, workflows and the nature of content itself.