OTT AND VOD

The biggest game-changers of all time; let’s talk about the changing dynamics of OTT and VOD

- ANISHA GAKHAR

Everything comes with a shelf life—content being no exception. With too much being offered, at too little costs and too much accessibility—content, now, needs to stand the test of time. Has the world reached saturation when it comes to content consumption? Not really, I’d say. Though in some parts of the world, we seem to have reached the limit—video following suit.

Consumers increasingly want to watch videos at their beck and call, from any location and at any time. Whilst enjoying this ease, they do not want to compromise on the quality of content they are being served, with regard to the video quality, sound quality, buffering and lag. From live streaming to Video on Demand (VOD) and everything in between, OTT solutions enable a conducive environment to accommodate these prerequisites. As content providers and pay-tv operators look to take advantage of new revenue opportunities related to OTT services, they need scalable and secure content delivery solutions that ensure a flawless quality of experience across all screens. A few key highlights of using OTT include local video caching, CDN selection, and low-latency video delivery solutions that streamline the delivery of high-quality video over managed and OTT networks.