Reality: Apple's Future Is In Augmented Technology

The Future Of Apple: Cars, Siri, Satellites And Space

- Benjamin Kerry & Gavin

SATELLITES FOR EXTENDING INTERNET ACCESS

If you have been keeping a close eye on all of the recently circulating rumors about what Apple is currently cooking up, you could easily become excited thinking what the company’s development laboratories must look like. Basically, imagine some kind of tech equivalent of the colorful and vibrant world of Willy Wonka’s chocolate factory - where augmented reality glasses, self-driving cars, satellites, and possibly even spaceships are being thoroughly tested by excited Apple staffers...

Truth be told, the picture that we have just painted is probably more of a best-case scenario than a faithful reflection of what is actually happening behind those closed doors. Maybe the more outlandish of those ideas are, like Willy Wonka’s “square sweets that look round”, just the stuff of fantasy... for now. Still, why shouldn’t Apple at least work towards realizing sky-high ambitions? Furthermore, there have been more and more leaks of evidence that it actually is.

THE NEW - AUGMENTED - REALITY

There have been increasing murmurings that the “iPhone 8” could help in dramatically changing the smartphone game - one reason being that it will feature, in analyst Gene Munster’s words, “augmented reality as its foundation”. Apple CEO Tim Cook has hardly been shy about his enthusiasm for AR, a technology which allows digitized images to be overlaid on a view of the real-life world. In October, he called AR “profound” and “broad-based” in a way unlike virtual reality.