A Year In, Uber CEO Works To Rebuild Company's Reputation

Ever since he stepped into his role as CEO a year ago, Dara Khosrowshahi has had to deal with wave after wave of major scandals and bad press, much of which he inherited from his predecessor, Travis Kalanick.

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About two weeks after Khosrowshahi started his job, London’s transport regulator decided to revoke Uber’s license to operate, jeopardizing the regional business with 3.5 million passengers. A court eventually gave Uber a license, although much shorter than normal.

Later that year Uber was forced to come clean about covering up a major computer attack that stole personal information about more than 57 million customers and drivers. In February, Uber agreed to pay $245 million to Google’s self-driving car spinoff to end a legal brawl that aired out allegations that Uber stole technology.

Perhaps the biggest problem came in March when an Uber self-driving test vehicle ran down and killed a pedestrian in the Phoenix suburb of Tempe, Arizona. Later it was disclosed that the human backup driver in the Uber SUV was streaming the television show “The Voice” on her phone and looking downward just before the crash.

Under Khosrowshahi, Uber has been trying to shore up its reputation. It has made safety a top priority and on Wednesday, it revealed a suite of safety features for both drivers and passengers. Uber is also teaming up with Toyota to build self-driving cars for its ride-hailing service and will receive a $500 million investment from the Japanese automaker.