Nokia 3310 Relaunch At MWC 2017: Pure Nostalgia Or Astute Strategy?

An old retro-styled model in this age of 5.5 inch full HD displays and extreme processing power looks out of place unless of course you’re an old Nokia aficionado.

- Adeesh Sharma

I am not too big a fan of feature phones anymore and for the simple reason that in a digital age, they are well past their sell-by-date. However, HMD Global the Finnish organisation with the rights to the Nokia brand has relaunched the iconic Nokia 3310 at the Mobile World Congress 2017 in Barcelona. The phone was first launched in the year 2000 and it’s worthwhile to remember that it sold more than 126 million handsets before being phased out in 2005. That HMD Global is just testing waters is amply clear as we also see Nokia-branded Android smartphones, Nokia 3,5 and 6 being launched alongside.