Matt Bolton…

Thinks Apple’s Fans May Need To Reassess Their Relationship With Launches As It Moves Far Beyond Hardware And Tech

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Recently, in the US, Apple launched a whole new type of product. I watched online as tech pundits and Apple fans snapped it up on day one, sharing pictures and subtle boasts about who got it earliest. It had the full halo of a new Apple launch.

But it was a credit card. The Apple credit card, which means it’s really a Goldman Sachs product made available through Apple. But the card has an Apple logo on, and is offered by Apple, so it’s an Apple product, so everyone had to have one.