Rebrand

VOLKSWAGEN HAS A NEW LOGO AND VISUAL IDENTITY COURTESY OF ITS IN-HOUSE DESIGN TEAM. THREE CREATIVES SHARE THEIR VIEWS

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Klaus Bischoff

Executive director, Volkswagen Design volkswagenag.com

“In this new brand design, we’ve created an authentic communications platform for the emotional presentation of e-mobility. We’re showing the Volkswagen of the future under the motto of “digital first” and “no filter”.

The new design is flat and twodimensional, allowing for more flexible use and will be outstandingly recognisable in digital media. The targeted use of light is a key style element of the new brand design: in the illumination of the logo at twilight, in showrooms and in pop-up stores in metropolitan areas and cities. Light is the new chromium. This way, we want to focus on warmth and humanity.

The first model featuring the new brand design is the ID.3, a fully electric vehicle. The design language of this vehicle is 100 per cent in line with the new orientation of Volkswagen. The ID.3 is a Volkswagen of the future: its natural, intuitive design already gives us reason to be confident. The natural design language and the absolutely intuitive user experience bear witness to a new, electric mindset.”