Brands Thrive In Pop-Up Shop

Made Thought’s “creative playground” in central London gives brands the chance to engage in exciting new ways

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There comes a time in every studio’s life when you need to think about promoting yourself: to creatives, clients and the world at large. There are many tried-and-tested ways of going about this, but Made Thought has hit upon something a little different.

Since 19 September, it’s been running an experimental concept store in the Seven Dials area of central London: a “creative playground” that gives brands the opportunity to “push the boundaries of the consumer experience” through a series of topical events, talks, collaboration launches and experimental installations.