A New Era For Apple TV: What We Can Expect to See this year

Apple Set to Rival Netflix with Original Shows

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Apple has begun to build upon the idea of creating its very own original, scripted TV shows and movies that are set to compare with the likes of streaming services such as Netflix. The recent announcement of Apple TV shows such as Carpool Karaoke, Vital Signs, and Planet of the Apps has led to further developments in making more content available via the music streaming service Apple Music by the end of 2017. Unlike these shows, however, the new content will not have any relation to music, and instead, Apple executives have compared potential new shows with the likes of HBO’s Westworld and Netflix’s Stranger Things, meaning that we could be in for something very special.

These rumors began last year when it was claimed that Apple met with TV producers and Hollywood studios in talks about developing original TV content to offer to its subscribers exclusively. At this time, it was also rumored that Apple would be releasing its very own TV streaming service, but was unable to at the time due to conflicts when it came to gaining the rights to particular content. Over the past few months, however, it has come to light that Apple has been in talks with producers to secure the rights to scripted shows and to consider marketing plans when the time comes to promote their original content. This move will give Apple a huge lift regarding its ongoing music streaming competition with Spotify, but it may still not contend with the popularity of services such as Netflix and Amazon Prime. However, they explained to the Wall Street Journal that this was not their aim: