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$1 Trillion: A Remarkable Milestone For Tech Industry

AppleMagazine

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AppleMagazine - COMMEMORATIVE EDITION

A TRILLION DOLLAR COMPANY

Over the past several months, Apple has been on the brink of becoming the first technology company in the world to reach a trillion-dollar market capitalization - a feat many thought would be impossible.

$1 Trillion: A Remarkable Milestone For Tech Industry

Now, after Apple announced stronger-thanexpected earnings, the company has topped $1 trillion for the first time, overtaking its rivals in Samsung, Alphabeat, Microsoft, and Amazon to the crown. Today, we look back at how Apple got there, and predict the tech giant’s next moves.

FROM HUMBLE BEGINNINGS

Apple may now be a trillion-dollar company with a string of successful product lines, but that wasn’t always the case. In the late 1970s, three men, Steve Jobs, Steve Wozniak, and Mike Markkula, came together to design and market the Apple II series of computers. The result? The first line of commercially successful personal computers, which lead to the Apple Lisa computer, and just a year later, the Apple Macintosh - a device that catapulted Apple into success.

By 1985, Steve Jobs decided to leave the company, to launch NeXT, a tech company that specialized in higher education and business. Jobs then took a major interest in Lucasfilm, which became Pixar, and served as an executive producer on Toy Story. The rest is history.

Jobs returned to Apple in 1996 after Apple acquired the NeXT company that Jobs owned, and he served as a permanent CEO until 2011. During his tenure at Apple, he helped to transform Apple from a niche computer platform into a global company, introducing the iPod in 2001, a product that changed the way we played and shared music. Within just a couple of years, the iPod was the product that everybody wanted to own and by 2007, Jobs and his team had taken what consumers loved about iPod, and turned it into the iPhone, reinventing mobile overnight.

By 2010,

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APPLE MUSIC IS COMING TO CHATGPT AS OPENAI ANNOUNCES NEW INTEGRATION

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DATA CENTERS IN ORBIT AND THE LIMITS OF SPACE-BASED COMPUTING

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APPLE FITNESS+ EXPANDS TO 28 ADDITIONAL COUNTRIES

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New Leaders

THE PATH THAT COULD DEFINE APPLE'S NEXT CHAPTER

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APPLE PATCHES TWO ZERO-DAY IOS FLAWS USED IN TARGETED ATTACKS

Apple has released security updates addressing two previously unknown vulnerabilities that the company said were actively exploited in what it described as sophisticated attacks.

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3 mins

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AppleMagazine

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INTERNAL IOS SOFTWARE LEAK SURFACES DETAILS ON UPCOMING APPLE FEATURES

An internal Apple software leak has revealed a broad snapshot of features and system changes under development for future versions of iOS, offering an unusually detailed look at how the company is evolving its mobile platform behind closed doors.

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AppleMagazine

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AIRPODS MAX 2 RUMORS POINT TO CHIP UPGRADE AND NEW AUDIO FEATURES

Apple's AirPods Max turned five years old this week, and a new roundup of rumors has outlined what a second-generation model could add if Apple refreshes its over-ear headphones on a longer cycle than the standard AirPods lineup.

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AI USAGE AT WORK HAS DOUBLED AS ADOPTION EXPANDS ACROSS PROFESSIONS

Artificial intelligence use in the workplace has risen sharply in recent years, with surveys showing that a much larger share of workers now report using Al tools in their daily roles compared with just a few years ago.

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PLURIBUS LEADS APPLE TV VIEWERSHIP FOR A SECOND STRAIGHT WEEK

Apple TV's weekly audience rankings once again place Pluribus at the top of the platform's most-watched chart, according to viewership data tracked across Apple's original programming lineup.

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FORD F-150 LIGHTNING STRUGGLES HIGHLIGHT THE CHALLENGES OF ELECTRIC PICKUPS

Ford's experience with the F-150 Lightning has become a case study in how difficult it is to translate electric vehicle momentum into the pickup truck segment.

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