An Immersive Future

AR, VR, MR, and AI have been around for quite some time now, and today, these technologies have evolved in a way that they find application in almost all fields imaginable. The pervasive nature of these technologies is such that they seem to be gradually becoming less of an option and more of a norm. Here are trends to watch out for in this space.

- Indraneel Guha

Disruptions and innovation in technology have been so rapid that the latest becomes obsolete even before you have mastered it. The rapid progress is towards minimizing human intervention and making arriving at decisions a lot easier. They aim to simplify life.

Technology enthusiasts and technocrats have invested considerable time in analyzing, debating, and concluding that the need of the day is to understand various trends by capturing data and to ease out decision making with tools that guide to engage and own.

Intelligence and experience will be the driving factors for businesses to impress and scale. Anything that is a catalyst or an engine to making tasks easier and experiential will be embraced. It is believed, 80% of the population will directly or indirectly be a participant of the digital ecosystem. Immersive experiences will blur the lines between the real world and virtual world. Technology that interactively engages and provides experiential encounters while providing dynamic and real time response will be extensively deployed and exploited to bring to ‘life ’.

Approximately 50% of the world’s population uses the internet for various purposes and 50% of these users are active on social media. Asia alone has 45% of internet users. India is gradually building its reach with 34% of its population being regular internet users and 300 million owning smartphones. Around the world, it is said, there are approximately two billion online video game players.

The access to internet, busy lifestyles, value for time, the need for ‘seeing is believing’, and quick decision making have pushed technocrats and technology companies to develop products and solutions that not only address needs, but also create entertaining and experiential content.